Cherished Memories Privacy Policy

Last updated: September 15, 2022

Cherished Memories ("Cherished Memories" or "We") is committed to protecting your personal information. The purpose of this Privacy Policy ("Policy") is to outline how we deal with any personal information you provide to us which is either collected by us through this website ("Cherished Memories") ("Website"), when you create an account, when you enter into any transaction with us, or when you interact with us through electronic communications.

Please read this Policy to understand how we may process your personal information via our Website or through the services and products we provide to you.

By accessing or using this Website, you agree to this Policy. We may change our Policy at any time. By continuing to use the Website after we make changes, you accept those changes.

Any external links to other websites are clearly identifiable as such, and we are not responsible for the content or the privacy policies of these other websites.

If you are a resident of certain states, you may have additional personal information rights. Please see the State Specific Privacy Rights section for more information.

1. Information That May be Collected

We may process your information when you submit it to us in the following ways:

  • Where you request a good or service from us, we collect information about you to process your order, such as your name, mailing address, e-mail address, telephone number and payment information including credit card details. We may ask for other necessary information to process your order;
  • When you create an account on our Website and to maintain your account, such as user names, passwords and security questions;
  • When you provide information to us through communications via our Website. This includes where you have contacted us through the "Contact Us" page on our Website, and similar situations in which you have chosen to provide the information to us, including for customer services support.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such information.

When you navigate through our Website, we will automatically receive information using cookies and similar technology, including IP address, device identifiers, browser details, and information about usage of the Website and related Internet activity (such as the site you came from, search engine(s) and keywords you used to find our Website, the pages you view within our Website, and access times). We use these data for internal purposes to solve technical problems and to calculate trends and statistics. The statistics garnered, which contain no personal information and cannot be used to gather such information, may also be provided to third parties.

A cookie is a small data file that is placed on your computer or mobile device by your web browser. Cookies are not used to run programs or deliver viruses to your computer. One of the primary purposes of cookies is to store your preferences and other information on your computer in order to save you time by eliminating the need to repeatedly enter the same information and to display your personalized content and appropriate advertising on your later visits to these sites.

We use cookies for a variety of purposes and to enhance your online experience, for example, to identify your device, distinguish you from other visitors, record your IP address and understand your use of our website to determine the usefulness of our Website information and to see how effective our navigational structure is in helping you reach that information. We do not otherwise track any information about your use of other websites.

Note that you may encounter cookies from our third-party providers, that we have allowed on our Website that assist us with various aspects of our site operations and services.

In addition to cookies, similar or related technologies are used on the Website. For example, electronic images known as web beacons may be used to assist in delivering cookies on our Website and allow us to count users who have visited those pages and to deliver co-branded services. We may include web beacons in promotional e-mail messages or our newsletters in order to determine whether messages have been opened and acted upon. Cherished Memories may also employ web beacons from third parties in order to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other operations of our Website. We prohibit web beacons on our Website from being used by third parties to collect or access your personal information.

You have the ability to accept or decline most cookies. You can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, however you may not be able to sign in or use interactive or other features of our Website and related services that depend on cookies. Note that, if you accept cookies, you have the ability to later delete cookies that you have accepted. If you choose to delete cookies, any settings and preferences controlled by those cookies will be deleted and may need to be recreated. However, Web beacon and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information and are disregarded.

2. Children's privacy

Our website is not intended for children under 13 years of age and we do not sell products to children under 13. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information.

3. How we use your information

Cherished Memories processes your personal information to enable us to perform the contract entered into between you and us, to ensure compliance with local legal and regulatory requirements and for the purposes of our legitimate business interests, including the following:

  • to enable us to carry out our obligations arising from any contracts, to provide you with the information, products and services that you request from us;
  • to process your orders;
  • to facilitate account creation and authentication and otherwise manage user accounts;
  • to deliver and facilitate delivery of services to the user
  • to operate, maintain and improve our Website including its safety;
  • to communicate with you and enable us to respond to an enquiry or other request you make when you contact us via our Website, including for customer service support;
  • to provide you with more effective customer service;
  • to perform research and analysis aimed at improving our products, services and technologies;
  • to display content and advertising that are customized to your interests and preferences. The information collected is aggregated so it is not identifiable to a specific individual.
  • to provide you information about other products and services we offer that are similar to those that you have already purchased or enquired about as we feel may interest you. You may choose not to receive marketing and promotional email communications from us by checking the relevant box located on the form on which we collect your data or by clicking on the opt-out mechanism, referred to as "unsubscribe", contained in such emails.
  • Exercise our rights and remedies and defend against legal claims.
  • We may use third-party analytics services on our Website. These analytics services providers may obtain information through the use of cookies and other automated technologies as described above. The information we obtain through the Website may be disclosed to or collected directly by these services.

    4. Disclosure of Your Information

    We may disclose aggregated information about you and information that does not identify any individual, without restriction.

    We may share personal information to assist us in providing products and services to you, including to process transactions and your orders, to help us market our products and services, for any of the purposes listed above, and for other business and commercial purposes. We may share personal information for these purposes with:

    - Matthews International corporate organization, to enable us to carry out our obligations arising from any contracts and/or to provide you with the information, products and services that you request from us;

    - To other companies and individuals performing business functions on behalf of us (including without limitation, fulfilling orders, delivering packages, processing credit card payments, billing and providing customer services). Where we provide your personal information to third-party service providers, they are required to keep your personal information confidential and secure, and must only use your personal information as instructed by us; and

    - To third parties for marketing analysis. Any information disclosed will be in the form of aggregate data that does not describe or identify an individual customer.

    - To fulfill the purpose for which you provide it or for any other purpose disclosed by us when you provide the information.

    - With your consent.

    We may also disclose your personal information (a) where required to respond to authorized requests from government authorities or where required by law; (b) where it is necessary to protect the rights, property or safety of Cherished Memories and our affiliated companies, our customers, distributors, or business partners. This may involve the enforcement of our agreements, preventing or taking action regarding illegal activities or fraud, addressing situations involving potential threats to the safety of any person, or preserving or providing evidence for litigation.

    In the event of a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another entity (whether by private sale, through operation of law, as part of a divestiture plan, or otherwise), we may provide personal information associated with each such business unit to the persons and/or entities assuming control of such business unit or as otherwise necessary to complete the transaction as permitted by law or contract.

    5. Access to your information

    Some of your personal information can be accessed and corrected by logging into your account profile page.

    Upon your request, we will provide a reasonable description of your personally identifiable information that we maintain. You can ask us to update, correct or delete any personal information that you have provided to us. Your user account profile might be required to be deleted in order to delete your personal information. We may refuse to modify your information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

    We will respond to your request within the time period required by applicable law. However, we may not always be able to fully comply with your request, and we will notify you in that event.

    You can choose to opt-out from our newsletters by clicking on the "unsubscribe link" at the bottom of the email.

    If you are a resident of certain states, you may have additional personal information rights. Please see the State Specific Privacy Rights section for more information.

    6. Protection

    We are committed to protecting the security of your personal information. We take reasonable steps (including appropriate technical and organizational measures) in an effort to ensure your personal information is processed securely to protect the confidentiality, integrity and availability of your personal information in accordance with this Privacy Policy. The nature of the internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the internet and any transmission is at your own risk.

    Billing and payment data you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted whenever transmitted or received online. Personal information is accessible only by staff designated to handle online requests or complaints. All Cherished Memories agents and contractors with access to personal information on the Website are also bound to adhere to our security standards.

    If a password is used to help protect your accounts and personal information, it is your responsibility to keep your password confidential. You should update your password periodically to help reduce the risk of unauthorized access to your account with us. When you do, you should strengthen your password with the combination of uppercase and lowercase letters, numbers, punctuation, and other symbols. Do not share your password with anyone. If you are sharing a computer with anyone you should always log out before leaving a site or service to protect access to your information from subsequent users.

    7. Changes to the Privacy Policy

    We may change this Privacy Police at any time, and without prior notice to you. In case of any material change, a notice will be posted on our website. The most recent update's date is indicated at the top of this Policy.

    8. State Specific Privacy Rights

    A) California residents

    Under the California Consumer Privacy Act ("CCPA"), California consumers have the following rights: to request additional information about our data collection, use, disclosure, and sales practices in connection with the consumer's personal information; to request the access to specific personal information collected about the consumer during the previous 12 months; and to request the deletion of personal information we have about the consumer. California consumers also have the right not to receive discriminatory treatment if they exercise the rights listed above.

    To make requests, California consumers may email us at:

    Consumers may be required to submit name, email address, the website they have visited, and their city and state so that we can verify the request.

    California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer's written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agency must follow the process described above to make a request, and we will additionally require the authorized agent to verify his/her own identity and we will confirm the agent's authority with the California consumer about whom the request was made.

    We do not sell your personal information for money or other consideration. We also do not rent, sell, or share "personal information" as defined by California Civil Code ยง1798.83 about you that we collect on the Website with other people or unaffiliated companies for their direct marketing purposes.

    B) Residents from Colorado, Connecticut, Virginia, and Utah

    If you are a resident of one of these states, you have the right to: confirm whether your personal information is being processed; access and delete certain personal information; data portability; opt-out of personal data processing for targeted advertising and sales.

    Except for Utah residents, you have the right to correct inaccuracies in your personal information, considering the information's nature processing purpose, and to opt-out of profiling in furtherance of decisions that produce legal or similarly significant effects.

    9. Contact

    If you wish to exercise legal rights or have any questions about our processing of personal information, please contact us at the following address: 10944 Marsh Road, Aurora, Indiana 47001; or by email at If you contact us, we will do our utmost to address any requests of concerns you may have about our processing of your personal data.